I propose a compromise: think about the small business owners, including indie authors, craft businesses, local produce etc. They rely on income from the sales of the stock that they lovingly create by hand. We should support those businesses. When I hear about #BlackFriday, my thoughts turn to Amazon. Well, they are made up of small business owners, like me, who rely on royalties paid via Amazon for the sales of our books.
Why not search for alternative Christmas gifts for your friends and family? Find them a book written and produced independently by a new author. Try a CD by a young musician. Or even search for some handcrafted bespoke trinkets, jewellery, furniture or bric-a-brac. The small business owners will be far more grateful for your custom and will make more effort to give you the personal customer service that makes you feel good about parting with your hard-earned cash. Thank you.
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