Sandbach Author Signing Event 2017 #SASE

I will see you this Saturday in Sandbach, along with 20+ local and regional bestselling authors at Sandbach Town Hall for #SASE 2017. Woo-hoo!!! 

Spend the day meeting your favourite authors, speaking to new ones, and buying yourself some pretty books! Attend panels; children’s workshops & story time, and meet the authors exclusively where they will be selling and signing their books. Don’t forget to pick up your ‘swag’ goodie bag which you will receive on entry.

There will also be a raffle to help raise money for the Alzheimer’s Society. Just £1 a strip and you could be in with a chance of winning a bundle of goodies; all items donated by each attending author/exhibitor. Winners will be picked and announced after the event and announced on the SASE Facebook group, book signing website, and will also be contacted.

Doors open at 10:30am till 4:30pm.

Free Entry. All ages welcome, but please note that under 16 must be accompanied by an adult as some of the authors write erotic romance.

For more details please visit; www.booksigning.co.uk

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A Fabulous Book Signing Event

I just had the most amazing weekend! It started on Friday with a daytrip to the ICHF Stitch and Hobbycrafts exhibition, where my mum, sister and I indulged our crafting habit and made a few cheeky purchases… Then on Saturday came the big event. I attended the West Midlands Valentines Book Signing Event (I missed the evening Ball due to a prior commitment), and it was fabulous! I look forward to my next book event, which will be Scribe Literary Festival in March.

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Do I Need Book Swag?

I have attended a few book signing events during recent years, and have noticed a growing trend for something called “book swag.” For those of you not in the know, book swag is basically free stuff that you get from authors keen to spread the word about their books. It could include posters, promotional flyers, keyrings, pens and even more specific items like lip balms, all emblazoned with an author logo or book cover.

Now, I do not yet have any official book swag. Indeed, the signing events I previously attended did not specifically call for such a thing. My eyes were opened when I attended the Sandbach Author Signing Event back in November 2016. At this event I was surrounded by professional indie authors, most of whom proudly displayed (and distributed) a variety of colourful, promotional free gifts to their visitors. All I had to offer was a few business cards and a couple of flyers. Boring!

In February I will attend the West Midlands Valentines Book Signing and Ball. I don’t yet have any official book swag, but I plan to procure something of interest, if only to keep up with my fellow authors and their established marketing practice. It is all a huge learning curve for me as I step into another new world in the hopes of finding my readers. Perhaps I can tempt them out with a fruity Redcliffe lip balm, or a Blackpool souvenir with a vampire twist… Any suggestions?

Did you enjoy this article? Join my tribe today, and I will send you a fabulous FREE book to get you started… (be warned, my vampires do not sparkle, and my wolves will bite!)