Monday 23 January 2017

Author Brand Design

The world of publishing is certainly diverse these days. And there is so much more to being an author than simply writing your masterpiece and sending it out to the world. For starters, we need to decide whether to throw ourselves at the mercy of the publishing gatekeepers, only to be rejected time and time again, or whether to go it alone.

We know that being an independent (Indie) author can prove quite lucrative if it is done properly. I have learned during the past couple of years that all of those “overnight success stories” we hear about in the media are not necessarily accurate. The authors behind those successes have often spent years, anything up to a decade or longer, writing, publishing, networking and marketing before making their breakthrough.


I am at the point now where the idea of being an actual “proper” author is sinking in. I think we need to feel the lifestyle in order to project it. Up to now it has pretty much been a hobby that kept me entertained during my long days stuck at home nursing babies and preschoolers. Now my children are getting older, I am finding a bit more time to myself, and I must treat it like a job. Now I am developing my author brand. Exciting!


Did you enjoy this article? Join my tribe today, and I will send you a fabulous FREE book to get you started… (be warned, my vampires do not sparkle, and my wolves will bite!) 

Thursday 19 January 2017

Do I Need Book Swag?

I have attended a few book signing events during recent years, and have noticed a growing trend for something called “book swag.” For those of you not in the know, book swag is basically free stuff that you get from authors keen to spread the word about their books. It could include posters, promotional flyers, keyrings, pens and even more specific items like lip balms, all emblazoned with an author logo or book cover.


Now, I do not yet have any official book swag. Indeed, the signing events I previously attended did not specifically call for such a thing. My eyes were opened when I attended the Sandbach Author Signing Event back in November 2016. At this event I was surrounded by professional indie authors, most of whom proudly displayed (and distributed) a variety of colourful, promotional free gifts to their visitors. All I had to offer was a few business cards and a couple of flyers. Boring!



In February I will attend the West Midlands Valentines Book Signing and Ball. I don’t yet have any official book swag, but I plan to procure something of interest, if only to keep up with my fellow authors and their established marketing practice. It is all a huge learning curve for me as I step into another new world in the hopes of finding my readers. Perhaps I can tempt them out with a fruity Redcliffe lip balm, or a Blackpool souvenir with a vampire twist… Any suggestions?




Did you enjoy this article? Join my tribe today, and I will send you a fabulous FREE book to get you started… (be warned, my vampires do not sparkle, and my wolves will bite!) 

Tuesday 17 January 2017

The West Midlands Valentine’s Book Signing & 1940’s Ball

February 4th 2017 TELFORD

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It’s a New Year for new experiences, so why not make The West Midlands Valentine’s Book Signing & 1940’s Ball one of them! This February the 4th is set to be a day filled with books, romance, laughter, and live 1940’s style music all thanks to The West Midlands Valentine's Book Signing & 1940’s Ball. With over 25 confirmed authors covering genres such as romance, chick-lit, erotica, young adult, horror, and children’s fiction, there is sure to be something here for you or your loved one just in time for Valentine’s Day. Or at least something to occupy the kids with. 

 When the door close to the signing at 16:30 we will be reopening them at 19:30 for our 1940’s swing ball, where The Vintage Vocalist will take to the stage and take us back in time with classics from The Andrew Sisters, Vera Lynn, Anne Shelton, and many more. (1940’s dress is very much encouraged but not essential). So, why not come and mingle with the authors and get those books signed before joining them for a swing around the dancefloor? 



 ALL PROCEEDS MADE ARE BEING DONATED TO HELP FOR HEROES. *Tickets to the signing will be available on the door * Children under 16 years of age enter the signing for FREE, but must be accompanied by a paying adult at all times. * Tickets to the ball will NOT be available on the day and need to be pre-ordered before January 27th – All attendees to the ball must be over the age of 18 years. Please visit our website for more information – www.westmidsvalentinesbooksigningball.wordpress.com

Event Address: Casey’s, Cordingley Hall, Wellington road, Telford TF2 8JS

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