Explorations in Social Media #bizitalk

I am currently experimenting with social media networks as a method to sell books and build my author platform. Truthfully I wish I had spent more time researching how the industry works before I went ahead and got my books published. The common knowledge is that anyone can publish a book these days, but only a select few (or rather a lucky few) gain the fame and fortune that we all seek. Yes, I know, there are lots of authors who say they only write for the pleasure and joy of creativity. This is true for me, but I also want to earn a living from my writing, and after a very long moral battle, I accept that there is no shame in this desire.

Now, I am a working mother who spends 90% of my time being the 'housewife and mother' and the remainder is spent trying to write more books and promote the ones I currently have in the marketplace. I have no money to put into an advertising campaign, but I do now have the support of a publisher as a result of my fourth novel The Darkness of Love. This is very exciting, because Chances Press have organized a Christmas blog tour for me, and they are planning another one in 2014. It makes me feel very special as an author, actually, that someone else is prepared to put in the work for me without demanding immediate repayment. They have great faith in my work, and they clearly appreciate my writing. This is a huge compliment.

Part of my networking experiment has been to explore the use of hashtags, mainly on Twitter, but also on Google+, Facebook and Pinterest. These are all my main platforms of choice, and I am spending some time on each in turn trying to speak directly with a variety of people, and reading articles and infographics that might explain how best to use these fabulous resources. Therein lies part of the problem. These networks are so vast, so complicated, and so busy, that I need to spend every spare minute of my time working on them with no guarantee that I will actually sell my books as a result of my efforts. The other issue is that they can become addictive, and I need to allocate time for writing and freelance projects alongside my self marketing.

Anyway, it is a long, slow process. I know that with social media we have become a 24/7 culture. We expect results immediately because we can send out tweets, messages, photos and web links at the touch of a button, and we all have portable media devices in the form of smart phones, tablets etc. Even if we do not have such sophisticated personal technology, we can usually find a library with free computers, or find a friend or relative with the media technology on which to work. I now have to accept that I need to become a recognised name in publishing. People need to know who I am and what the titles of my books are, and maybe then they will begin to read them, possibly review them, and better still recommend them to friends and family. Ultimately it seems word of mouth is still the best marketing tool for an author. I am just taking it global with social media... See you out there!

My novels are adult paranormal with equal amounts of dark romance and contemporary English Gothic. Sign up now for special offers and book release news.

Expand Your Social Media Network #Bizitalk

As an Indie author in a saturated world of advertising and sales, I find it very difficult to seek out the right platform from which to promote my books and my work as a freelance copywriter. Indeed, I am only just starting out in the business really. My first novel was published in 2011 and that was the same time that I really began to study the use of online advertising to try and get my name recognized. Now, two years later, I have learned a lot but I still have a lot more work to do.

I have the same difficulty that many of my fellow writers experience. We all use Twitter, Facebook, Google+ and other social media networks to promote our books, but we seem to attract a majority of other writers as followers and friends. There is nothing wrong with this of course. A writer has to be a reader at the end of the day; otherwise we wouldn't know where to start with our stories. The problem is that there are so many authors selling their work that we writers simply cannot support everybody by buying and reading their books. I mean, I have hundreds of books waiting to be read on my Kindle, not to mention an overflowing bookcase in my house that is now spilling out onto the floor. It will take me years to read all of these books, and I keep acquiring new ones!

So what do we do? How do we find actual readers who are willing and happy to buy our books and help build our platform? I do not have any financial backing with which to fund a comprehensive marketing campaign. Everything I do has to be free, or services swapped. I found one of these options quite by accident. I am a member of a Facebook group called Authors Tweeting Authors. We basically get together and retweet messages for each other, thus sending out our work and our promotions to a wider network of people all around the world. Search #JT4a on Twitter for more details.

From this group I found a service called RoundTeam. It is a free network where you can set up alerts to retweet other messages for you based on criteria that you choose. I set up a tweet service for messages containing #Bizitalk and from this I was approached by John at TweetUrBizUK. He offered me one week of free Twitter advertising after I shared a lot of retweet messages from his Twitter feed. Of course I said yes! It came at just the right time as well, when my baby daughter was born and I was unable to get online and do my promotions. Thanks to John, I kept up my media presence and found that since then I have a steady stream of new Twitter followers from all sorts of backgrounds. I am now waiting to see if this boosts my book sales, but it is a little early to tell just yet…

What are your experiences of social media networking to improve sales or attract clients? Please do share any advice or comments you feel could help other people in our situation.

*Social networks image courtesy of B2B Marketing Insider
Twitter birds image courtesy of Media Novak