The Indie Author Book Signing Event

Last weekend I attended my second book signing event to promote my paranormal romance novel Love Hurts. The event took place at Waterstones Bookseller in Hanley, Stoke-on-Trent, UK. This was my home town so I was very excited. I have spent many years wandering around this book shop, dreaming about the day when I might see my own work on the shelves. And now that day has come!

The lovely staff welcomed me to their store, gave me a mug of coffee, and showed me to my special table in the centre of the ground floor retail space. I was facing the main entrance, in a nice open place, with the tills adjacent. The perfect location to see all the customers and for them to see me.

I had actually been sat for a few minutes before I even saw the large display stand full of my books next to the table! My heart gave a little leap of excitement, and I peered round to have a better look. Yes, there they were. A whole collection of books, above which hung a large banner announcing that local author Catherine Green was in store to sign copies of her new book.

The staff had printed some leaflets and had distributed them amongst customers for a few weeks before my event. I found this very touching, and a lovely gesture, since I hadn’t actually been able to get some leaflets produced myself. I am still learning the ropes, so to speak. I had gotten some mentions in local newspapers and magazines, so I was hoping this would help. And of course, I had plastered my event all over the social networks for weeks in advance, and told people as I went along.

As it was, the shop was almost empty all day long. On this day, the 1^st October 2011, the sun shone on the UK. We had some of the hottest temperatures on record, and people were not in the mood to shop. I was most annoyed. Where is the rain when you need it? We should be wearing jeans and jumpers now, not shorts and t-shirts!

There was nothing else for it. I had to pluck up some courage, approach people, and coerce them into buying my book. The Paranormal Romance and Dark Fantasy sections were located near the main entrance, so I practically wore a path in the carpet every time somebody walked in and paused there. I would hurry over to them, trying not to look like a bird of prey swooping in for the kill. Fortunately most people were very polite, and agreed to take a look at my book.

By the end of my four-hour attendance, I had sold seven books. Not an impressive number, but very satisfactory under the circumstances. Aside from this I had spoken to a book reviewer for the local influential newspaper, and he said he will feature my book shortly. This just goes to show that you never know what contacts you might make if you creep out of your dark writer’s space, and mingle in the wider world, even for a short time.

Now, who shall I visit next? I shall consult the list given to me by the manager of the Hanley store. Watch this space for more events…

Love Hurts Surprise Book Reviews

I have been speaking to various people about my novel Love Hurts. Being a paranormal romance, it was more than likely going to fall into the category of Young Adult for audience appeal, but that was not my original intention. Indeed, the story content is very adult and I would not recommend it for anyone under the age of 18. I had intended the book for an adult market aged roughly between 18-35, although of course I would not begrudge anyone reading it.

I was greatly surprised to find that several older people have read and thoroughly enjoyed my book. Here is a classic example of my cultural and social conditioning rearing its face. I automatically assumed that any people over the age of 50 that read my book would think it far-fetched and probably ridiculous. This was not the case according to some recent word of mouth reviews I have received.

Two people in particular stand out. The first is my paternal grandfather. I have never known him to read a book that didn’t include photographs of classic cars and engines. He reads newspapers but that’s about it, and my grandmother agreed that she too had never seen him read a novel before. But he read mine, I thought just because I was his granddaughter. Actually he told me that it was really interesting, very descriptive, and he thoroughly enjoyed it, so much so that he read it within about two days!

The second surprise positive review came from the grandmother of my brother’s girlfriend. This was a review from someone who doesn’t know me, and I was really happy to be told that this lady thought my novel was really exciting. Apparently she enjoyed it, and is keen to see the sequel when I finally complete it.

After these, and several other positive word of mouth reviews, I am filled with renewed vigour for my writing. Now I have established that there is actually a whole new older audience, I cannot wait for them to read some more of my work. And my lesson for the week is to never underestimate what people are prepared to read.

Local Author in Local Newspapers and Bookshops

It is all very exciting! At the weekend I had another photo shoot for a local newspaper, and my feature article will appear in The Sentinel (via www.thisisstaffordshire.co.uk) on Saturday 20th August.

But before that I will feature in the Crewe Chronicle, Sandbach and Middlewich edition on Wednesday 17th August, and the Cheadle and Tean Times (http://www.timesechoandlife.co.uk/#/news/4548375783) on the same day.

I have also confirmed another book signing event, this time at Waterstones Booksellers in Hanley, Stoke-on-Trent on Saturday 1st October from 11:00am - 3:00pm. Come along and have a chat if you are in the vicinity.