The Role of the 21st Century Author

To be an author today is not enough to earn a living wage. It is almost impossible in fact. It is not totally unattainable, but to really earn enough money just from the books you sell, you have to spend time, be patient, and work hard in the background to get yourself seen, heard, and, more importantly, read by the people that matter. That is, your audience. Your fan base. The people who enjoy your stories, who want to know more about your characters, where they come from, what they do, how you met them. The readers want to know about you, the author. You are a brand.

It has taken me a few years to learn this. Back when I finally started to write my novel, got some short stories published, and decided that actually, I am quite good at this, I thought I was made. I could have my first novel published and I would be up there with all the greats, earning my millions and churning out more books for my adoring fans. It didn't quite happen like that. I'm still waiting for it. I am still seeking those adoring fans. I know they are out there (maybe you are one of them, please say hello, it would really make my day!)

The truth is that the role of the 21st century author is not just to write stories. That is only the beginning process of our job. Most of us publish our stories because they simply have to be told. My fellow writers will understand that nagging urge, that commanding voice as the characters take physical form and force themselves through your hand and onto the page. You have to write. It is as essential as eating. We feed the force within that requires nourishment, or we face the prospect of withering away to a mere empty shell of a human. Yes, being a writer is that important to me.

So we write. We publish. It is easier to do that these days, what with modern technology and eBooks and all the rest of it. But therein lies the problem. Our books are published, and they are subsequently submerged in a sea of other books, other stories, other authors. Some of these authors give all of their time to social networking in order to sell their books, and it works for them. Some prefer to pay others for the service of marketing and promotion. I would choose this option if I had the finances in place, and maybe I will in the future. For now I have to establish how to use what little spare time I have to the most effective outcome.

It is a tough learning curve. I am finally beginning to make sense of all those wonderful platforms available to us. I currently favour Twitter, Facebook and Google+, but I don't spend anywhere near enough time on them doing anything really productive in terms of book marketing. I am still learning. I am studying. If you are in the same situation, please share your experiences, advice, and anything else you can contribute to the conundrum of our generation. I look forward to hearing from you!

My novels are adult paranormal with equal amounts of dark romance and contemporary English Gothic. Sign up now for special offers and book release news.

New Year, New Start

Many people are beginning 2014 with plans to give up drinking alcohol, to get back in the gym and lose weight, to eat healthily and any number of other physical efforts to improve themselves and their lives. I have never actually tried to do the traditional New Year's Resolutions. I was always very smug and said that I didn't need to. Well actually, there are some new resolutions that I should be trying, and here they are:

• Play more. I spent so much time in 2013 just trying to push my book sales that I forgot to take time out. My books are out there. I can let them do their job now.
• Be kinder to myself. I have become a martyr to my situation. I only realised at the very end of 2013 that I have become the very thing I dreaded: a downtrodden housewife. Actually I am nothing of the sort. It is all in my mind and my attitude. That will change.
• Live my life for me. I suppose this one sort of relates to the other points above, but ultimately we all have to take responsibility for ourselves as individuals. I wanted to have children, and I love being a mother, but I also need a break every so often. That is not a bad thing. I can be myself and I can be mother, wife and author. I just have to give myself time, space and understanding.

One of the ways in which I can reclaim some time and energy is to stop wasting so much time on social media. Yes, I enjoy interacting with people, but in 2014 I want to do it genuinely, rather than always thinking about what kind of result my efforts will bring. Our culture is so focused on bringing immediate results to our efforts that we feel like failures if something takes longer than 24 hours to improve. 

This year I want to be a genuine networker. I will not simply pay lip service to several social networks because I feel like that's what I should be doing. I would love for more people to comment on my blogs, even to offer suggestions of where I can make improvements, or to compliment me when I write something of particular interest or importance. 

2014 is the year for ME. How about you make it the year for YOU too? Happy New Year!