The Business of Professional Writing

Looking through the window I can see a dark, overcast day in May. Typical British weather! You can barely see through the glass because it is obscured with fat, glistening raindrops. Every so often the sun will appear as if by magic, temporarily transforming the raindrops into brilliant kaleidoscopes of colour. Just as suddenly, it disappears, to be replaced by black clouds that proceed to pour forth more heavy moisture onto the soaking pavements and sodden gardens in our town.

My attention returns to the room in which I sit. I am an observer. The people in this room are far too important to notice me, perched high up on the wall. I found a comfortable seat on top of a picture. It is a standard office decoration, a framed certificate for some obscure qualification received by the company. What do they do again? Ah, yes, they offer professional writing services to the UK and beyond. From this office building the bosses spin a web all around the world, via the Internet, gathering together a top team of freelance writers to provide high quality content for their clients. The energy is fast paced, making the most of an emerging market primed for development.

“Alright then, people,” announces a man dressed in black suit trousers and a grey pinstripe dress shirt with no tie. He looks fairly young, maybe around 35, and he has black hair and dark eyes, with a complexion that is tanned, suggesting that he has been either on a tropical holiday recently, or he enjoys tanning salons in his spare time.

“Let’s get down to business,” says the man, sitting down at the head of a highly polished wooden table. He sets down a white mug of coffee just collected from the pot on a side table near the door. The rich aroma wafts around the boardroom, warm and comforting. There are three other people in the room with him; two women and one man. They all look of a similar age, mid to late thirties, all dressed in a kind of contemporary office uniform: not quite formal but still smart and well presented. The table is strewn with notepads, Ipads, mobile phones and a couple of folders containing documents necessary for the meeting.

“We need a tagline,” the boss informs his staff members, “Something edgy, sharp, and effective that will tell people exactly what we are about here at Wait.”

Everyone nods and murmurs their agreement. Apparently they already have some ideas to present. One of the women clears her throat and begins the discussion.

“How about this?” she says, “We offer quick, concise and top quality content writing for your website, business documents and professional portfolio.”

The man pulls a face while the other occupants of the room nod and wait for his reaction. He nods his head very slightly, not quite ready to offer praise, but not totally disappointed with the woman’s efforts.

“Good,” he says, “But I’m sure we can do better. What do we stand for as a company? What is it that we present to our clients? Quality, yes. Professionalism. Swift, reliable and efficient return on projects. Close attention to detail, and a deep knowledge of SEO, web content writing and copy editing for all business needs. Now, what else have you got?”

They all begin talking together, throwing around random phrases and trying out words that might sound sharp when read out from a computer. I grow bored of listening. I am hungry. Spreading my wings, I leap off the picture frame and move toward the plate of pastries sitting beside the coffee pot. I impact with a clear glass dome, rebound backwards with a start, and sit for a moment on the table, stunned. Then I shakily take flight, seeking an exit from this now oppressive room. I leave the business executives to their meeting. I have other priorities to attend to.

*Image courtesy of Pinterest

Business Networking is Good for Book Sales!

I recently attended a couple of business networking events in order to begin the process of physically meeting people that I can develop working relationships with. Up until recently I have focused on social networking and Internet based work, which is brilliant, but I admit I was beginning to feel a little lonely. So, I stepped out of my comfort zone, found some networking events advertised in my local newspaper and on Linked In, and got myself out there.

Initially I was planning to attend the events in the capacity of freelance writer and copy editor. This is the business I am developing in order to raise an income while I do the domestic chores of mothering and housework. I had sort of planned to keep my novels separate, since they do not generate anything like a business income at the moment. I need to build up my reader base and get on the bestseller lists before I see any sort of decent financial return.

Well, there was a huge lesson straight away! I am a writer. That is what I do. Feeling a little self conscious, I tripped along to the first networking event back in February, and told a group of strangers why I was there. It was actually not particularly nerve wracking. I was more concerned about getting my message across and giving the correct ‘elevator pitch’ to quote a technical term. I gave out some business cards, received some in return, and made some contacts that I am currently in the process of developing into business clients.

The second networking event was the one that gave me a lesson in book sales. Lexus of Stoke-on-Trent hosted this event. Their intention was to showcase their new models of cars as designed for the executive buyer. I was very impressed, and they certainly are in the back of my mind for future reference. The main point of this event for me was the speed-networking element. The idea was that we all got to speak to each other, share contacts, and develop our working relationships.

I had decided to take all three of my novels with me to the networking event. While I was there, I showed them to interested people, and discovered at least two or three keen readers who said they would look me up online to stock up their Kindles and e-readers. Then, totally by surprise, I sold a paperback right there at the event! Brilliant! So, in the future, my books will go everywhere with me. Fellow authors, take note. Here is some advice for an alternative sales outlet for your books. Spread the word!