The Importance of #Hashtags for Social Media Networking

Following on from my previous post, Explorations in Social Media, I would like to explain my perception of the importance of using hashtags, and I will suggest some networking groups that I have found as a result of my studies. It has taken me a good few years to even begin to comprehend how to use social media in a professional and useful manner. I joined Facebook when it became the Next Big Thing, and I subsequently joined Twitter when I began to explore the possibility of becoming a 'serious career writer.' The other networks sort of followed on naturally as I was introduced to them, and now I have settled on those that seem most suitable. My current regular platforms are Twitter, Google+, Pinterest and Facebook.

All four of these social media websites now offer the use of hashtags to correlate information and bring people together. To my knowledge it was Twitter that first started this trend (although please correct me if I am wrong). Somebody, somewhere, came up with the idea to put a hashtag in front of a word and voilà! Other people picked it up, liked the idea, and began sharing it around the internet. Personally I think hashtags are great, especially on Twitter. My news feed tends to be clogged up with tweets that mainly tell me to buy one person's book or another (I know, I am one of them!). Now I can narrow down my searches more easily by asking Twitter to show me the tweets I want to see. Then I can interact with different people about different things, and I don't need to open several different Twitter accounts and confuse myself even more.

On Twitter I am only just beginning to explore a lot of hashtag groups that I recently discovered. It seems that one leads on to another, and while this all very exciting, it can also become very time consuming. I have to be interactive as much as possible, but I fit it around my family life, and my children will always come first. Anyway, a couple of hashtag groups that I am active in are #bizitalk and #PurpleBiz. In fact, just recently I was a #PurpleBiz Business of the Day, which gave me a huge confidence boost, not to mention a lot of new followers that will eventually translate into more book sales. I just have to keep up the good work.

My next task is to explore some other hashtag Twitter groups. These include #TwitterSisters, #ConnectFriday and #PinHitsHour among others. I love meeting all of the diverse small businesses and fabulous people that meet in these groups, and now I am also finding myself added to various Twitter lists (something I am still learning about so more to follow on that later). If you are exploring Twitter for the first time, or you are unsure about hashtags and what they can do for your business, just try them out. Put them in your Twitter search or click on them in messages on your news feed, and you never know where they might take you...

My novels are adult paranormal with equal amounts of dark romance and contemporary English Gothic. Sign up now for special offers and book release news.

Book Review: Media Magnetism by Christina Hamlett #Bizitalk

Here is my book review of Media Magnetism: How to Attract the Favorable Publicity You Want and Deserve by Christina Hamlett:

A useful guide for small business owners seeking media publicity

This book is very informative for people seeking advice about how to market themselves as a brand and a small business. The media world is a confusing place, and it helps if you know where to begin in terms of approaching radio, TV and print media outlets to receive coverage and advertising for your business. As an Indie author I found this book quite helpful with guidance on getting the best use from my social media connections, and also some insight into the industry for future reference. I recommend it to anyone in a similar situation, who wants to expand their customer/client/reader numbers but has little or no experience with the media industry as a tool for wider publicity.

Book Promotion and the Indie Author

I feel a little frustrated this morning. No, I feel very frustrated actually. My Redcliffe novels are not selling as well on Amazon as they were earlier in the month, and although I understand that the Author Central feature is not always completely accurate, I use it as a guide in the absence of regular sales figures. My books do sell in other formats, but Amazon is still the most popular, probably because it is the most accessible.

Like most of my fellow author friends, I simply do not have the money to pay for promotional advertisements in big publications and on popular websites. All I can do at the moment is flog my wares across the free social networks, and keep trying to build a fan base using Twitter and Facebook. It is working. My numbers have increased significantly during the last 3 months alone. But it isn't good enough. I want to be an international bestseller. That is my ultimate goal. And dammit, I will succeed!

So, what do I try next? My plan now is to do another round of letters to literary agents, and try to get my books sold to a big publishing house that can afford to promote me. I know this is a very long shot. I also know that it isn't always as straightforward as that. All I can do is try. At the very least my books will seep into the public consciousness if I keep on talking about them to anyone and everyone. Never give up. Never back down.

If anyone has suggestions on how I could promote my books more effectively, or any advice based on personal experience, please do let me know. I am eager to learn, eager to expand, and when I do finally have some spare cash, I am willing to spend it on advertising. I am also not averse to assistance with funding from a willing benefactor or organization... just saying!