Saturday, 24 August 2013

Book Review: Media Magnetism by Christina Hamlett #Bizitalk

Here is my book review of Media Magnetism: How to Attract the Favorable Publicity You Want and Deserve by Christina Hamlett:

A useful guide for small business owners seeking media publicity

This book is very informative for people seeking advice about how to market themselves as a brand and a small business. The media world is a confusing place, and it helps if you know where to begin in terms of approaching radio, TV and print media outlets to receive coverage and advertising for your business. As an Indie author I found this book quite helpful with guidance on getting the best use from my social media connections, and also some insight into the industry for future reference. I recommend it to anyone in a similar situation, who wants to expand their customer/client/reader numbers but has little or no experience with the media industry as a tool for wider publicity.

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